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It’s interesting how many business owners are so interested in the what I affectionately call the “band-aid approach” to their facilities. It stems from not wanting to spend capital dollars on their space, but what happens is a bunch of haphazard design decisions that become layered on each other, resulting in increased money over time. [...] There are business lessons anywhere you look and today I was reminded of an important business less in the interior design industry. Too many designers are focused on the art of interior design. As we make our journey through school, we are taught to think outside the box, in the same way as the student [...] Recently I was asked what my design style was and how I design for people. I found it interesting because so many of the amazing designers I know and firms I know of have a distinct style. Often large clients contract with these firms based on the style of the firm. Some love clean lines [...] As I drove to work this morning, one big rain drip hit my windshield, then another, followed by another. I pulled into the parking lot and made my way into the building before sheets of rain started barreling down bringing with it tremendous wind and a black sky. We began commenting on the elegance of [...] I’ve been reading this fabulous marketing book lately, and they have been discussing what really motivates people to be influenced by advertising and what kinds of things encourage our purchasing decisions. The past couple chapters have suggested that sensory and subliminal advertising take the lead for making the most impact on our buying decisions.This concept [...] NeoCon transforms the Merchandise Mart in Chicago to something with such an incredible pulse and energy. Chicago comes alive as thousands of creative minds come together to one place once a year. Usually I can look back at NeoCon and recall one or two things that stuck out to me and proclaim them to the [...] Here we are, just two days before NeoCon officially begins! This weekend is filled with NeoCon festivities, parties, galas and flights arriving. NeoCon is my favorite industry event. I get to see the Chicago Merchandise Mart filled with people, see old friends and meet new people. There is such a pulse that takes over the [...] I don’t know about you, but I absolutely love, love, love warm weather! It makes me appreciate Chicago summers and question at the slightest hint of chilly air why I live in the Midwest. Seeing that warm summer-like spring days are far and few between (or maybe it’s just that I am constantly holding my [...] Have you ever approached a new destination, walked through the door and was shocked with the interior? Nestled into a strip mall near my office is a little restaurant. It’s a franchise that I had never heard of before, yet my new coworkers rave about. It was described to me as being small and a [...] A a furniture nerd, I love learning about new products in the marketplace and learning about how different manufacturers are making a difference in the industry. As an interior designer, I am most concerned about providing a solution to my clients and helping them achieve a well designed space that meets all their needs. This week [...] |
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Copyright © 2012 Heather Mastrangeli | Interior Design - All Rights Reserved |
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