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It’s interesting how many business owners are so interested in the what I affectionately call the “band-aid approach” to their facilities. It stems from not wanting to spend capital dollars on their space, but what happens is a bunch of haphazard design decisions that become layered on each other, resulting in increased money over time. [...] There are business lessons anywhere you look and today I was reminded of an important business less in the interior design industry. Too many designers are focused on the art of interior design. As we make our journey through school, we are taught to think outside the box, in the same way as the student [...] Recently I was asked what my design style was and how I design for people. I found it interesting because so many of the amazing designers I know and firms I know of have a distinct style. Often large clients contract with these firms based on the style of the firm. Some love clean lines [...] I’ve been reading this fabulous marketing book lately, and they have been discussing what really motivates people to be influenced by advertising and what kinds of things encourage our purchasing decisions. The past couple chapters have suggested that sensory and subliminal advertising take the lead for making the most impact on our buying decisions.This concept [...] I don’t know about you, but I absolutely love, love, love warm weather! It makes me appreciate Chicago summers and question at the slightest hint of chilly air why I live in the Midwest. Seeing that warm summer-like spring days are far and few between (or maybe it’s just that I am constantly holding my [...] Have you ever approached a new destination, walked through the door and was shocked with the interior? Nestled into a strip mall near my office is a little restaurant. It’s a franchise that I had never heard of before, yet my new coworkers rave about. It was described to me as being small and a [...] Over the weekend my husband and I stumbled on a secret, The Habitat for Humanity ReStore store. We were driving around the suburbs and in Aurora, Illinois we found it, just next to the mall, a thrift store for the homeowner. People bring used fixtures, furniture, doors and so much more to the store and [...] There’s this little robin that lives outside my window at work who I have become quite fond of. As I clack away on the computer he hurries about gathering twigs and rushing them into a crook in the tree nearby. He works all day building his nest, stopping only occasionally for a snack. The space [...] Recently I was visiting a client and got to see their office for the first time. The space that was filled with designers, however it looked like it could have been a factory. The lighting was dim, the walls white, furniture old and the carpeting stained. The space to circulate was awkward [...] Have you ever encountered a manufacturers rep who claims to have average furniture? Of course not! Everyone believes theirs is the best and anyone else is just an impostor. Being an interior designer, I have had the privilege of hearing many different sales pitches from many manufacturers, and every time I walk away thinking the [...] |
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Copyright © 2012 Heather Mastrangeli | Interior Design - All Rights Reserved |
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