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I’ve been reading this fabulous marketing book lately, and they have been discussing what really motivates people to be influenced by advertising and what kinds of things encourage our purchasing decisions. The past couple chapters have suggested that sensory and subliminal advertising take the lead for making the most impact on our buying decisions.This concept [...] NeoCon transforms the Merchandise Mart in Chicago to something with such an incredible pulse and energy. Chicago comes alive as thousands of creative minds come together to one place once a year. Usually I can look back at NeoCon and recall one or two things that stuck out to me and proclaim them to the [...] Here we are, just two days before NeoCon officially begins! This weekend is filled with NeoCon festivities, parties, galas and flights arriving. NeoCon is my favorite industry event. I get to see the Chicago Merchandise Mart filled with people, see old friends and meet new people. There is such a pulse that takes over the [...] I don’t know about you, but I absolutely love, love, love warm weather! It makes me appreciate Chicago summers and question at the slightest hint of chilly air why I live in the Midwest. Seeing that warm summer-like spring days are far and few between (or maybe it’s just that I am constantly holding my [...] |
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Copyright © 2012 Heather Mastrangeli | Interior Design - All Rights Reserved |
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