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Last night was a phenomenal reminder of just how small the industry of interior design is. Last night I had the opportunity to attend an IIDA (International Interior Design Association) new member reception. Being part of several different groups, sometimes I feel there is tremendous networking pressure and the room almost wreaks of desperation. Last [...] In the workplace, many of us are drowned in paperwork. Our paperless society has become more paper filled than ever before. With cubicals shrinking, where is all this extra paper supposed to go? From working on corporate interiors, I have found that most paperwork that is considered necessary by the user, is not accessed on a [...] We live in a technology oriented world and as time passes, technology advances. We have electronic books, personal media players and 3-D television. Many traditional interior designers try to disguise technology in a space. Thinking about this further, I find myself asking why we are not celebrating the advances of technology. Technology has transformed our [...] Branding can have a strong effect on the consumer. Some people think that branding and perceived value are the same, but I think they are very different. Recently I was at Target and somehow managed to find myself in the shoe department. I found a cute pair of shoes and was debating purchasing them, justifying [...] |
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Copyright © 2012 Heather Mastrangeli | Interior Design - All Rights Reserved |
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